Ali Raza — Digital Marketing Expert

Open to Work

01 — About

I turn data into
growth engines

I'm Ali — a results-obsessed digital marketing strategist with 2+ years of experience helping ambitious businesses scale. I've driven growth for seed-stage startups, mid-market B2B SaaS companies, and Fortune 500 brands across North America and Europe.

My approach is simple: understand the business deeply, build strategies grounded in data, and execute with creative precision. I don't believe in vanity metrics — only in revenue, pipeline, and sustainable brand equity.

Core Competencies

Google Ads Meta Ads LinkedIn Ads TikTok Ads Brand Strategy Growth Strategy

Years Active

140+

Projects Done

85%

Client Retention

02 — Services

What I offer

Get a Quote

↗

Paid Advertising

Google, Meta, LinkedIn & TikTok — full-funnel paid campaigns that maximise ROAS through smart bidding, creative testing, and audience architecture.

↗

Meta & Expert

Full-funnel Meta strategies, segmented retargeting loops, and behavioral triggers that scale your conversions on autopilot.

↗

Analytics & CRO

GA4 setup, multi-touch attribution, funnel diagnosis, and systematic A/B testing — so every decision is grounded in real data.

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Social Media

Organic strategy, community growth, and paid social across Instagram, TikTok, LinkedIn, and X — built to drive genuine audience affinity.

↗

Content Strategy

Editorial planning, thought leadership frameworks, and content ecosystems that position your brand as the authority in your category.

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TikTok Strategy

Content pillars, viral hooks, and native-first ecosystems that dominate the FYP and position your brand as the category authority.

03 — Work

Selected case
studies

Meta Ads Performance Dashboard — 202 Leads, Rs26,723 Spent, 42,679 Reach

Meta Ads Case Study

Performance Marketing · Meta Ads · Lead Generation

Scaling high-intent lead volume through Meta native forms

Optimized a performance-focused lead generation engine using Meta's native form ecosystem. By leveraging granular audience targeting and creative testing, we maintained a steady daily lead flow over a 45-day period, reaching over 42,000 potential prospects.

202 Qualified Leads Rs132.29 Cost Per Lead 42,679 Total Reach Rs26,723 Total Spend

Meta Lead Gen — 242 Leads at Rs26.78 Per Lead

Lead Generation

Performance Marketing · Meta Ads · Lead Gen

242 leads at Rs26.78 per lead — ultra-efficient acquisition

Ran a tightly optimised Meta lead generation campaign that delivered 242 qualified form leads at an exceptionally low cost per lead, with a sharp spike in daily volume mid-campaign proving creative-market fit.

242 Leads Rs26.78 Per Lead Rs6,480 Total Spend

Meta Page Growth — 4,448 Follows at Rs53,139 Spend

Page Growth Campaign

Social Growth · Meta Ads · Brand Awareness

4,448 follows & likes — beating industry benchmarks by 2.1%

Drove 4,448 page follows and likes across a 5-day Meta campaign reaching 335,025 people. Cost per follow came in 2.1% below the peer median of $12.15 — proving efficient audience building at scale.

4,448 Follows & Likes 335,025 Reach Rs53,139 Spend 2.1% Below Benchmark

04 — Impact

Numbers that
matter

$1.5M

Client revenue driven in the last 12 months alone

4.3×

Average return on ad spend across all paid campaigns

140+

Campaigns successfully planned and executed to date

85%

Client retention rate — most engagements last 2+ years

Average Account ROAS4.8x

Decrease in Blended CPA−42%

Meta Ads CTR Improvement+114%

Average TikTok Hook Rate38%

Organic TikTok Reach Growth+312%

UGC Content Conversion Lift+56%

05 — Testimonials

Clients who
trust me

★★★★★

"Ali rebuilt our entire growth engine from scratch. The combination of technical SEO, content strategy, and paid media generated more qualified pipeline in six months than we'd seen in two years."

Kenji Park

CEO, Luminary SaaS

★★★★★

"The most ROAS-focused marketer I've ever worked with. Ali doesn't just run ads — they architect systems. Our Meta campaigns are now a predictable revenue machine. I can't recommend them highly enough."

Aisha Barnes

Founder, Nova Beauty

★★★★★

"Our content strategy was non-existent before Ali. Now we have 90,000 monthly organic visitors and a brand voice people actually care about. The ROI has been extraordinary — we've renewed three times."

Tom Nakamura

CMO, GreenLeaf Packaging

06 — Insights

Paid Social Playbooks

View All Guides

📈

Meta AdsApr 12, 2026

The "Scientific Testing" Framework for Scaling Meta Spend to $5k+/Day

How we use Broad Targeting and Creative Sandbox testing to find winners that don't fatigue after 48 hours.

Read Playbook →

📱

TikTok AdsMar 25, 2026

Stop Making Ads: The 3-Part Hook Formula for Native TikTok Success

Analyzing 100+ high-performing UGC videos to reveal why viewers stay past the first 2 seconds of your Spark Ads.

Read Playbook →

🧪

StrategyMar 10, 2026

Cracking the Attribution Code: Understanding Meta vs. TikTok ROI

Moving beyond Last-Click: How to use Incrementality testing and MER to see the true impact of your social spend.

Read Playbook →

07 — Contact

Let's build
something
remarkable

I take on a limited number of engagements each quarter to ensure focused, high-quality work. If you're ready to grow, let's talk.

+92 322 764 3451 (WhatsApp)

alimarketer01@gmail.com

linkedin.com/in/aliraza

Digital Marketing Expert

I turn data intogrowth engines

What I offer

Selected casestudies

Numbers thatmatter

Clients whotrust me

Paid Social Playbooks

Let's buildsomethingremarkable

I turn data into
growth engines

Selected case
studies

Numbers that
matter

Clients who
trust me

Let's build
something
remarkable